The development of entrepreneurial skills and competences is one of the key policy objectives for the EU. There is the awareness that increasing the spread of entrepreneurial skills helps to further develop the mentality and the entrepreneurial culture for the benefit of individuals and the whole society The project aims to develop innovative teaching materials to reach the central element of the chain: the business coach. Entrepreneurial skills are learned directly in the field, exposing the potential entrepreneur to bankruptcy or in places such as business incubators or development agencies. In these places it is possible to have one or more coaches / trainers able to teach basic and specialized entrepreneurial skills while working with start-ups (or already developed companies) who face the challenge of market competition every day. Directly empowering trainers will have a greater impact on all future generations of entrepreneurs as business coaches will help shape the entrepreneurial mindset of future European entrepreneurs. The effect of change must not be limited or constrained; rather, it aims to achieve a change of important mentality, in a key theme such as that of the circular economy.